KMG Office Supplies, trading as Konica Minolta Gauteng, and Lily Rose Collection prove that diverse brands can always find a way to work together.
Luxury fashion accessories brand Lily Rose, and office supply company Konica Minolta Gauteng, recently teamed up to offer a joint luxury valentine’s collaboration. KMG and Lily Rose collection share many values that include a focus on quality and a strong dedication to quality service.
According to Jason Kupritz CEO – Konica Minolta Gauteng, “We love supporting local businesses and industries. Fashion brands and office supply companies may have little in common, however the truth is that our passion for the local market and our dedication to excellent service, together with growing the local economy, means we have a very similar outlook on business. Even if our products are completely different.”
While Lily Rose Collection and Konica Minolta Gauteng are two very different brands, both are aimed at career-minded professionals who expect good service and excellent value for money.
“Our selection of bags are made for busy women who value practicality and convenience, but still appreciate a true work of art”, says the founder of Lily Rose Collection. “This brand partnership made sense because it’s a little different, but both brands speak to the same people. That makes for an interesting and fun partnership.”
As local business owners, Kupritz and Lily Rose agree that local brand partnerships not only benefit those directly involved but play a role in strengthening the local economy as a whole. When local brands work together, they reach a much wider audience and their support for one another boosts public visibility. It’s a win-win situation.
“All local business owners know that when one thrives, we all benefit. We had a lot of fun with this collab and I’m sure it won’t be our last”, says Kupritz.
Love is more fun with colour